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In just over a year, Miss Tweed has established itself as the go-to place for deep-dive stories and exclusive news on the fashion and luxury industry. This sector has grown into one of the major pillars of the global economy and indirectly controls many media outlets through weighty advertising budgets. Few journalists enjoy the «luxury» of criticizing a powerful brand or of holding it to account. Miss Tweed embodies a spirit of resistance to the pressure big brands put on journalists to write what they are told. It is ad-free to guarantee complete editorial independence. Miss Tweed relentlessly explores and investigates the secretive and powerful business of fashion, jewelry, beauty and watchmaking. They are all deeply intertwined in ways you will not find explained in other reports. The luxury industry is full of colorful and creative personalities who can be as ruthless as they can be glamorous. The success of a brand depends on the vision and personality of its leader and shareholders. If you understand what goes on in the heads of those running the world's biggest fashion and luxury brands, you can predict what decisions they will make. Miss Tweed has shown several times in the past year that it could do that. There are always two sides to a story and Miss Tweed always seeks to publish both. This Paris-based media was founded by Astrid Wendlandt, Reuters' former European luxury goods correspondent and before that correspondent for the Financial Times in Moscow and London. This book is a compilation of Miss Tweed's stories during its first year. The digital revolution, the closely guarded secrets of LVMH, Richemont and Kering and the future of watchmaking are among the many topics Miss Tweed covered between the summer of 2020 and the summer of 2021.

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