Summary : Ben & Jerry's: The Inside Scoop (review And Analysis Of Lager's Book)

Businessnews Publish


français | 09-09-2016 | 46 pages

9782511048283

Livre


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Brève description / annotation

The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor". This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over 100 million. But what characterises Ben & Jerry's is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded. Added-value of this summary: - Save time - Understand the key concepts - Increase your business knowledge To learn more, read "Ben & Jerry's: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

Détails

Code EAN :9782511048283
Auteur(trice): 
Editeur :Business Book Summaries
Date de publication :  09-09-2016
Format :Livre
Langue(s) : français
Hauteur :180 mm
Largeur :120 mm
Epaisseur :3 mm
Poids :57 gr
Stock :en stock chez le fournisseur
Nombre de pages :46