Brève description / annotation

Preface. Green Claims and Greenwashing: New Rules and Challenges for Businesses and Consumers 1. Green Instrumentalism and the Law of Unfair Commercial Practices. Empowerment, responsibility, and market rationality 2. Sustainability Labels in the Wake of the Empowering Consumers and (Future?) Green Claims Directive 3. New UCPD Rules on Generic, Off set-based and 'Greenwishing' Claims Examined in the Context of Climate Change Mitigation 4. Using Anti-Greenwashing Measures to Stimulate Lifespan Extension in the EU 5. The Challenge to Regulate Voluntary Carbon Credits 6. Greenwashing in the Aviation Industry - On the Legality of 'Sustainable Aviation Fuel' Claims 7. Can 'Eco' Brands (Trademarks) and Company or Trade Names Survive? 8. Greenwashing in the Enforcement Activity of the Italian Competition and Market Authority and EU Perspective

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